Jeff Randle has been one of the Capitol community’s go-to political campaign strategists for decades. He has been a top advisor on five gubernatorial campaigns as well as serving as deputy chief of staff to Gov. Pete Wilson from 1991-1998. This year his firm Randle Communications celebrates its 25th anniversary so we figured it was a great time to have him joins us to share his perspectives on this year’s gubernatorial races and perhaps to share a war story or two.
Jeff Randle has been one of the Capitol community’s go-to political campaign strategists for decades. He has been a top advisor on five gubernatorial campaigns as well as serving as deputy chief of staff to Gov. Pete Wilson from 1991-1998. This year his firm Randle Communications celebrates its 25th anniversary so we figured it was a great time to have him joins us to share his perspectives on this year’s gubernatorial races and perhaps to share a war story or two.
3:55 Jeff Randle
4:55 “Chaotic” gubernatorial campaign year
5:49 Dramatic campaign spending
7:00 Advertising in evolving media landscape
10:50 “Boring used to not be such a detriment"
12:02 Paying micro influencers?
13:33 “There’s going to be 50 governor's races between now and the primary.”
17:07 Evolution of Republican candidates
21:45 Importance of endorsements in modern campaigns
27:39 “A wild ride” - 25 years of Randle Communications
31:42 Arnold’s campaign
36:24 Advice for the modern media landscape
39:50 Worst Year in California Politics
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